What is SEO(technically)?
"Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers."
Here at Galvanized Creative, we specialize in working with HVAC companies.
You see HVAC competitors at the top of search engine listings and wonder: how do I get a top spot? While many factors contribute to search engine results, local HVAC SEO is one of the most important—especially when you’re marketing the business in an area with lots of competition. We use a combination of various strategies to boost your company’s ranking on search engines.
Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. We specialize in working with local businesses that depend on their local customers being able to find them within search results. Local SEO is a key strategy to gain access to new leads.
Keyword research, an integral part of local HVAC SEO, can provide you with important information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are actually searching for, rather than what you think they are searching for.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content that is available to your audience and the HTML source code of a page. We will focus your strategy to get you to the top of google's search listings by optimizing your HVAC SEO strategy.
With great HVAC content marketing we are creating and distributing valuable, relevant and consistent content to attract your ideal audience – with the end objective of increasing HVAC service sales. With content optimization we seek to transform keyword research into text that can influence your site's ability to rank well in organic search results for HVAC. Content analytics will not only help us gather information regarding your HVAC customers, but it can also help us to know what your competitors are doing, helping you stay relevant and competitive in the HVAC market.
Link building is the process of acquiring hyperlinks from other websites to your own. Increasing the number of links to and from your site can give your site credibility, increase your rank on Google, increase your web traffic, lead to higher site metrics and SEO scores, bring greater revenue opportunities and more sales, and help you to stand out as an authority within the HVAC industry.
We will use your competitor analysis as a roadmap for what we need to do to improve your search rankings and the user experience for the visitors that come to your site. SEO competitive analysis involves researching the links, keywords, content, and rankings of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into our SEO strategy for you. If you would like to surpass your competitors— analyze what they are doing, then do it better!
We know how important local HVAC SEO is to the survival and growth of local roofing companies. We specialize in working with HVAC businesses that depend on their desired audience to be able to find them using search engines and converting them into HVAC sales.
Schedule your free SEO consultation
When you’re not seeing the Google rankings and the success you want in your HVAC business, it’s time to talk to a local SEO specialist.
Custom SEO strategy
During the call, talk about your goals. Before you hang up, you’ll have the outline to a strategy that will lead you to top rankings.
Grow your leads and attract attention from your ideal customers by standing out within the HVAC industry.
To answer this question our SEO team would need to know more information about your business. We can tell you one thing though, the biggest reason why most campaigns fail (possibly yours in the past too), is that the company fails to properly assess the amount of work required to get you a great result and ROI.
SEO services in an ongoing investment in your business.
Even if you were to rank at #1 today on google, there is no guarantee you will remain at the top, especially if you aren't making consistent improvements to your online presence.
Generally more than you could ever imagine. Companies can grow their online sales by 1000% in 16-months, which represented an ROI of over 20X. However, the true value in SEO is that the traffic and leads you acquire last for a very long time.
Our SEO specialist will get you to the best possible position for your market, and flood your business with new organic traffic. According to research, it’s better to focus on ranking your business for the right keywords than just chasing #1’s. If #1 is possible for the right terms, then we’ll give it everything to get you there.
SEO is much like going to the gym. After working out for 12-months straight, you’re going to be in great shape, and even if you stop for 3-months, you’re going to maintain a pretty good physique. However over time your results will drop off, and you’ll need a tune up.
The same is true for your SEO. Everything we do is permanent and long term, however with time your competition may work and out-rank you. If this happens after your campaign ends, simply give us a call and we will walk you through how we fix it.
No. We believes that if a company needs to lock you in with a long term contract, they aren’t confident in their abilities to delivery quality, effective work that will keep you happy with the results on a monthly basis.
We know that you’re busy running your business, so our SEO team has made getting started as easy as possible.
Contact us for a free consultation.
We’ll have a quick chat (over the phone or in-person), discuss your SEO investment & our team will send you over a quick questionnaire. This generally takes about 15-minutes to fill out, and once it’s done, our SEO specialists will take over and will handle every aspect of your SEO, so you can return to running your business.
Yes, we do offer Google PPC campaign setup.
This is a service that we do offer. Please ask about our social media package when you have your consultation.
You’ll receive a ranking report outlining your websites progress in the Google SERP results every month. This provides you with certainty in the early months that although you might not be seeing more phone calls yet, that you are indeed growing forward every single week, and that we will get you to the end result that you want and need.
No one can guarantee you to rank #1 on Google.
While many SEO companies guarantee a number-one ranking, Google ultimately makes that decision, and no SEO company has a special relationship with Google. Again, the relationship between a guarantee for top rankings and shady SEO companies is strong enough that Google recommends running away.
Our guarantee is that nobody will work harder to get you the rankings you deserve than our SEO team.
We cannot be happier with Cari's professionalism, attention to detail, and promptness. You don't have to look any further for a designer. Thank you for all you do, Cari!
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We look forward to learning more about you, your organization, and how we can help you achieve even greater success.
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